S10EP02: My story is so unique, how will I attract clients?

Fiona has a background working at a large international corporation. But she's an adventurer at heart and she wants me to help her understand how her unique and unusual career and life will attract coaching clients. Using just 3 words, I draw out from her a piece of intellectual property that she'll be able to use to create clients for the rest of her life. Your 3 words will be different to hers but you can use the very same tool to create your own unique clients... Love. Rich PS. For most of...