S21EP11: Branded with Rich Litvin

I charge $10,000 for a 30 min session with a client; where I draw out their story so powerfully that it brings them to tears almost every time. They leave that session with a way to articulate what they do with such a depth of confidence. They can enroll clients using those words for the rest of their lives. Today I take Portia through one of these Branded experiences. It's powerful to be in a Branded experience. And it's just as powerful to observe one. What are your insights as you listen...