How ThriftBooks Became North America's Leading Second-Hand Bookseller → Mike Ward

In today's episode of the 2X eCommerce Podcast, we delve into the remarkable journey of ThriftBooks, the leading secondhand books business in North America. Host Kunle Campbell interviews Mike Ward, the Chief Innovation Officer at ThriftBooks.com, exploring the company's evolution from a startup leveraging Amazon's platform to a dominant force in the direct-to-consumer (DTC) books market. Mike shares the inspiring story of leaving his day job to join the startup, emphasizing the strategic use of technology and dynamic pricing to stay competitive on Amazon. Despite the challenges, ThriftBooks' innovative approach to pricing and inventory management propelled their growth, gradually shifting a significant portion of their business to their DTC platform, ThriftBooks.com.A pivotal moment came when Amazon increased their commission rates, prompting ThriftBooks to focus more intensely on their DTC channel. This strategic pivot was supported by effective use of Google advertising, email marketing, and a strong emphasis on mobile-first design, driving substantial growth in traffic and customer loyalty. The ThriftBooks loyalty program, offering points for purchases redeemable for free books, played a key role in retaining customers and encouraging repeat business.Mike also highlights ThriftBooks' commitment to environmental sustainability, saving millions of books from landfills and promoting literacy by offering affordable reading options. The discussion touches on the challenges and opportunities presented by generative AI, suggesting its potential to revolutionize e-commerce and content creation.Listeners are encouraged to explore ThriftBooks.com to discover a vast selection of used and new books, contributing to environmental sustainability while indulging their passion for reading.--- Kunle's Book📈 'E-Commerce Growth Strategy: A Brand-Driven ApproachExciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-commerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry.Elevate your e-commerce game today!Available now on Amazon: https://amzn.to/3S26y0Y---SPONSORS:This episode is brought to you by:Treyd Podcast - Treyd SecretsDiscover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit https://treyd.io/podcast