How successful marketing leaders hire and retain A+ talent with Christian Campagnuolo

Today on 3-Minute Marketing, I’ve got badass CMO Christian Campagnuolo (CMO at Revature) back for round 2! You can check out my first episode with Christian here. Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out. Reserve 30 minutes with a strategist and get 30 hours worth of value. Book a call This time, Christian shared his thoughts on a big topic for marketing leaders right now: staffing and retention. Specifically, “How do you find and keep great marketers, especially with all that’s changed in the last couple of years?” Show notes: * Competitive salary and benefits is still #1. But it works best when there’s a plan and strategy you can justify it against. This gives employees a clear path to progress on in your company. * #2 is flexible work location. Post-COVID, talent is not restricted geographically anymore. * Hire one or two people that are really good, then hire an agency to support them and turn them into badasses. * #3 is stability. Potential hires want to know that the company will be around for a long time. While a “startup environment” seems fun, it’s also risky. * To mitigate that risk, let your potential hires peek under the curtain at how your company is actually going to hit its goals. Also let them interview your long-time employees to understand why they’ve stayed with the company and sell the long-term vision. * #4 is growth. Help your hires understand both how they will grow in their role and how their department will grow around them. * According to a 2019 LinkedIn survey, 94% of respondents said they would stay at a company if it helped them learn and grow. * Set aside a professional development budget for each employee to give them the opportunity to invest in their own growth at YOUR company… instead of somewhere else.