Master Your “Block & Tackle” To Win the Marketing Game with Hunter Montgomery

Welcome back to our latest episode of “3-Minute Marketing”, where we share actionable ideas & perspectives from the finest minds in growth marketing today. On today’s episode, I chat with Hunter Montgomery, CMO at ChurnZero. Hunter’s been in the B2B SaaS game for awhile now, driving marketing growth for brands like Verizon Business, Vocus & Higher Logic. We decided to change up the format a bit for this episode & just riff on various topics. But at the core of our conversation, we talk about the “unsexy” activities that can actually help you make the biggest impact as a marketing leader. Show Notes: In a world of shiny objects, focusing on the “block & tackle” work is key to success in marketing. Don’t reinvent the wheel every time, take the plays that are already working & run with them. Keep your team doing new things & looking for their next “play” so they don’t get stuck. So what “shiny object” IS Hunter looking at? Currently, he’s implementing an ABM program with intent data. In order for ABM to work, sales & marketing both need to be bought in & aligned. As a marketing leader, getting your systems working the right way is priority #1. Priority #2 is measuring to figure out what’s actually working now so you can do more of that. Neither are sexy, but both are foundational to success. Marketing is much easier when you have a) a great product & b) visible experts in your company that can educate your market & help your prospects be more successful in their roles. ChurnZero helps you understand the “health” of your customers so you can reduce churn risk & drive upsells / cross-sells.