The blank page: How to achieve more by telling a bigger story with Anna Griffin

Anna Griffin (CMO of Intercom) is back for a second round of 3-Minute Marketing! Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out. Reserve 30 minutes with a strategist and get 30 hours worth of value. Book a call We’re talking about a topic that’s very near and dear to my heart, based on Anna’s TEDx talk called “The Blank Page.” It’s all about how changing the stories we tell can make a dramatic impact on the trajectory of our lives, careers and the companies we grow. I was excited to dig in and understand how it could benefit marketers in particular. So I asked her, “Can you summarize your TED Talk for me and explain how can it impact brands and marketers?” Show notes: * For one instant in your life, we’re all created 1,000% equal. * As time goes on, you become the product of the stories you’re told — by your parents, community, leaders, etc. This shapes your belief system. * The reason some people achieve more greatness and success in life comes down to the stories shaping their beliefs. * If you don’t like the trajectory you’re on, the answer is to change your story to a bigger and better one that serves you. This will change your belief system, which will change your actions. * This also applies to brands. Companies that tell a bigger story can achieve greater outcomes. * Marketers have the power to change the story of their company. In doing so, they can transform the trajectory of the businesses they serve forever.