The Future of PR with Scott Baradell

Welcome back to another exciting episode of “3 Minute Marketing”, where we tap into the minds of some of today’s most brilliant growth marketing thinkers & share their best learnings with you. Today, I have Scott Baradell with me (CEO at Idea Grove). Scott leads a PR firm that’s doing some innovative work re-imagining the role & impact of PR for B2B tech brands. He’s excited because he’s soon going to be launching a new book called “Trust Signals” (trustsignals.com), which talks all about using PR to build a brand in the modern era. My question for Scott is, “What does the future of PR look like as you see it?” Show Notes: The future of PR is all about securing trust at scale — without trust, lead gen & growth marketing efforts will hit the barren ground. It’s not just about “media relations” — PR will use all the tools of modern marketing to build trust across all touchpoints in the customer journey. There are 3 categories of trust signals to measure & optimize… Category #1 = website signals (like Better BB seals, team photos/bios, etc.) Category #2 = online (offsite) signals (like social media profiles, review sites, etc.) Category #3 = SEO signals (like quantity/quality of your backlink profile) PR will serve as the upfront “relationship building” that fuels the success of the “last mile” (AKA lead gen/demand capture programs)