Follow the money: Who is paying for political ads?

Who funds all the political ads? And should you really care? On today's episode we follow the money and find out why we should care. As Election Day quickly approaches, you've likely heard this election is the most important of our lifetime. But is it really? Or is it a ploy to persuade us that it is? When you watch, listen, scroll through social media or read an election flyer from your mailbox have you ever stopped and asked yourself, "who paid for this?" According to Research Director Michael Beckel from Issue One, a nonpartisan, nonprofit group that seeks to lessen the influence of money on politics, you should. 5 Things Sunday host James Brown sat down with Beckel to talk about the money being funneled into campaigns both through Super PACS and through dark money and the problem with dark money funding different ads. According to Beckel, dark money groups don't have to disclose their donors and they "masquerade with very innocuous sounding names and they are not making it easy to identify if its a liberal or a conservative group." He said its an attempt to very coyly influence who you vote for.