380- Mannequin Pixie Dream Girl
99% Invisible - En podcast af Roman Mars - Tirsdage
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In the 1930s, Lester Gaba was designing department store windows and found the old wax mannequins uninspiring. So he designed a new kind of mannequin that was sleek, simple, but conveyed style and personality. As a marketing stunt, he took one of these mannequins everywhere with him and she became a national obsession. “Cynthia” captivated millions and was the subject of a 14-page spread in Life Magazine. Cynthia and the other Gaba Girls changed the look and feel of retail stores. Mannequin Pixie Dream Girl Make your mark. Go to radiotopia.fm to donate today.
