Stephanie Kaplan Lewis Talks About Bootstrapping Her Campus Media Over the Last Decade

My guest this week is Stephanie Kaplan Lewis, co-founder and CEO of Her Campus Media, a network of brands that serve college students across thousands of colleges. In this conversation, we dug into the early days of the business, the various advertising products they take to market, how they think about the inevitable graduation of their audience, and where they see the business going from here. I hope you enjoy our discussion.

Om Podcasten

A Media Operator is a community for entrepreneurs and operators in the digital media space. This podcast is a natural extension of the newsletter (www.amediaoperator.com) and community that has already been built. Each week, I will interview entrepreneurs and operators that are building these media companies. Over the course of approximately an hour, we'll discuss their businesses, their success and failures, and, ultimately, what they learned about building media companies. This podcast will provide actionable insights for current and prospective media operators. That means we're not only talking strategies in media, but also the tactics. We'll be diving into business models, audience development, subscription, commerce, advertising, audio, video—you name it, we'll be discussing it. A Media Operator is also very much about niche media. That doesn't mean small. To me, niche media means depth. We should celebrate these stories and there are plenty of them. On this podcast, you'll finally hear them. Wherever you listen to podcasts, hit that subscribe button so you know when I release an episode. As the show starts, considering rating it and leaving a comment so I know how I'm doing. I view A Media Operator as a tool for you; if I'm failing, I want to know. Thanks for tuning in today and I'll be talking with you soon.