a16z Bio + Health #19: Going B2C2B in Digital Health

Digital health companies are finding new paths to market. In this special edition of the a16z bio show, recorded live at the HLTH conference in Boston, we talk to digital health builders from Maven, Butterfly, and Bold about one of these new go-to-market (GTM) motions: B2C2B, or bottom up, that starts direct to consumer before selling to businesses and organizations. Why did they choose this motion? What makes it so powerful? And what tips do they have for other founders?

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a16z Live is the place to listen to recorded live discussions and events featuring, hosted, or co-hosted by a16z partners (with outside voices too). As a reminder, all content posted here is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. Views expressed are those of the individuals and not the views of Andreessen Horowitz, please see a16z.com/disclosures for more. To learn more about the broader a16z Podcast network and shows, please visit a16z.com/podnetwork.