#15 Make It Happen with Amy Bucher
In this episode of BEHAVIORIAL MANGEMANT FOR YOUR EARS we are in Boston and I am happy to present Amy Bucher as my guest in this talk about how to make changes in organizationsAmy is a recognized American psychologist from Harvard University and a Ph.D. in Organizational Psychology from the University of Michigan. Amy has been working at Mad*Pow since 2016 and is the vice president. Mad*Pow is a digital design agency that focuses on improving people's experiences with technology, services, and organizations. Amy works on an evidence-based behavioral design for some of the world's leading organizations, including Bank of America, Fidelity, McKesson, Timberland, Google, Microsoft, and Intuit. Amy Bucher is the author of the book Engaged: Designing for Behavior Change (2020)