Atif Rafiq, CEO & Bestselling Author, on the decision sprint process

Atif has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald’s, Volvo, and MGM Resorts. He oversaw thousands of employees as a global P&L, transformation, and innovation leader. Rafiq was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the President level in the Fortune 300. While l...