AGC ARCHIVE - EP.31 - BECKY McOWEN-BANKS

Glenn Fisher talks to executive creative Director at VaynerMedia, Becky McOwen-Banks about why she got into advertising, how the industry has changed over the last twenty years and what it’s like to be working with Gary Vaynerchuk. NOTES ON THE PODCAST Becky McOwen-Banks is a creative director who has worked at some of the biggest agencies and for some of the biggest clients in the world. She is currently executive creative director at VaynerMedia in London. You can find out more about Becky and her amazing career on her website here: http://beckymcb.co.uk/ Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU You can find out more about Girl Effect by visiting the website here: https://www.girleffect.org/ You can find out more about VaynerMedia on their website here: https://vaynermedia.com/ A Smile in the Mind by Beryl McAlhone is available on Amazon here: https://amzn.to/2C9mUln The Art of Client Service by Robert Solomon is available on Amazon here: https://amzn.to/2B9vwYC Plume by Will Wiles is available on Amazon here: https://amzn.to/3foryu4 This Is Not Propaganda by Peter Pomeranstev is available on Amazon here: https://amzn.to/2UKPf89 Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

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The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com