Top 5 reasons Finland loves lists with Peter Vesterbacka and Frank Martela

Quality of life, education, stability, safety, freedom. These are just some of qualities that put Finland at the top of a host of global rankings. The country also spends millions promoting these listings. We asked one of Finland's foremost branding gurus, former marketing chief behind Angry Birds Peter Westerbacka and philosophy researcher Frank Martela about Finland's near-obsession with being Number One. 1 February / All Points North / Yle News