Alexandra Mack on Anthro to UX with Matt Artz

In this episode of the Anthro to UX podcast, Alexandra Mack speaks with Matt Artz about her UX journey from studying archaeology to her current role as Managing Principal Researcher at Ad Hoc. Along the way, the conversation touches on her time at Bitney Bowes and reflects on the shifting practice of research and design. About Alexandra Mack Alexandra Mack is an anthropologist and Managing Principal Researcher at Ad Hoc. Her passion for understanding people, what they do, and why they do it has led to a career at the intersection of customer-centered design, innovation, market research, opportunity identification, business planning, and cultural change. As one of the first anthropologists hired at Pitney Bowes, she established frameworks for research and analysis and developed a program of work practice research. She also facilitated opportunity identification, designed end-to-end client experiences, and worked closely with internal stakeholders to orchestrate the execution of new ideas and processes.  Recommended Links Alexandra Mack on LinkedIn Alexandra Mack on Twitter Alchymyx Ad Hoc LLC

Om Podcasten

The Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthro to UX podcast and career coaching services, please visit the website (https://anthropologytoux.com).