Experiential Marketing and Immersive User Experience with Garrett Brooks

AMT Lab Chief Editor, Samantha Sonnet, and Garrett Brooks, Creative Director of MAS, discuss all things experiential marketing. With over 10 years in experiential marketing, Garrett has been a part of projects for clients such as YouTube, Google, Facebook, Hulu, Netflix, LinkedIn, Bacardi and Pepsi and has activated executions at cultural touch points like the Super Bowl, CES, and SXSW.

Om Podcasten

This monthly podcast explores the intersection of technology and arts management through interviews, product reviews, humorous dialogue, and more! The Technology in the Arts podcast is produced by the Arts Management and Technology Lab, a research center of the Master of Arts Management program in Heinz College at Carnegie Mellon University. The AMT Lab staff currently includes Dr. Brett Crawford (Executive Director), Lutie Rodriguez (Chief Editor of Research), Angela Johnson (Podcast Producer), B Crittenden (Technology and Interactive Content Manager), and Devyn Hinkle (Social Media and Marketing Manager).