#154: Elevate Your Marketing Strategies with AI: Joan Jenkins, CMO of Blueshift

In this episode, Miriam McLemore, AWS Enterprise Strategist, sits down with Joan Jenkins, Chief Marketing Officer of Blueshift, to delve into how Blueshift is empowering marketers with cutting-edge AI technology. From personalized customer experiences to strategic automation, Joan shares valuable insights into the pivotal role of data and AI in shaping the future of marketing, and offers personal advice for new and tenured CMOs alike.

Om Podcasten

The Conversations with Leaders podcast, brought to you by AWS (Amazon Web Services), features peer-to-peer conversations between business executives on innovating for growth, building resiliency, and shaping the future of their organizations.Learn more at AWS Executive Insights and follow us on LinkedIn. For video versions of these and other conversations, subscribe to our YouTube playlist.