Make It, Don’t Fake It with Sabrina Horn

As the only child of German immigrants, Sabrina Horn was raised with a mind set of never giving up. Infused with her parent’s survival instincts and entrepreneurial spirit,  she understood that her destiny was completely under her control.  Sabrina is an award-winning CEO, communications expert, and C-Suite advisor. She is also the bestselling author for Make It, Don’t Fake It: Leading With Authenticity For Real Business Success.  Sabrina’s career is highlighted by 25 years as founder, CEO, and President of the Horn Group, the iconic US tech communications agency she founded in Silicon Valley at the age of 29. Sabrina sold the Horn Group in 2015 to FINN partners, a global marketing agency, and was appointed managing partner of their technology practice. She is currently CEO of Horn Strategy LLC, a consulting firm focusing on helping entrepreneurs and CEOs navigate the early stages of their companies. What You Will Hear in This Episode Sabrina’s personal story and journey What attracted her to the tech industry Starting a business at 29 Life and career challenges along the way The founder’s curse Why authenticity is so important for a leader The ugly side of procrastination Important qualities for entrepreneurs and CEOs Gender differences in leadership Making a decision to fire abusive clients Biggest lessons learned in life and career Quotes: “I was raised to believe that there’s no free lunch in life and that you make your own luck.” “I always give myself permission to make mistakes and not to be always 150% every day because it’s impossible.” “The phrase, fake it until you make it is the worst business advice ever.” “Humility is such an underrated superpower of leadership.” Mentioned: SabrinaHorn.com Book Sabrina Horn | LinkedIn Sabrina Horn (@sabrinahorn) / Twitter  https://bonniemarcusleadership.com/  Gendered Ageism Survey Results Forbes article 5 Tips to own the superpower of your age Not Done Yet! Not Done Yet! Amazon Bonniemarcusleadership.com The Politics of Promotion Fb @Bonnie.Marcus LinkedIn: @Bonniemarcus Twitter: @selfpromote