Crypto Currency and the Launch of Coinbase Card with Adam Weigand, Group PMM Manager at Coinbase

We’re getting a sneak peak into the hottest crypto company, Coinbase, and all the inner workings of what it took to launch their newest product Coinbase Card. While crypto currency is becoming more mainstream, there are still many who are not familiar with it. Today we’re seeking insights on: how to create messaging and positioning catered to those who are both curious and familiar or completely novice to your product.