S3 E6: Working with Copywriters with Diana Martinez from Required Reading

As brand designers, we all know how important brand messaging is, but can often feel overwhelmed by the idea of finding and working with a copywriter. Today we are taking a deep dive in copywriting with Diana from Required Reading.We start our conversation today with a discussion about books we are reading/recently finished. (You’re going to want to check some of these out!) Diana shares how she got started writing for brands and we share our tips for getting started with a copywriter.Giselle and Jen share some of the best questions that we ask in client questionnaires and Diana talks all about the importance of brand messaging. We finish off our chat sharing our strategies for confidently beating imposter syndrome.If you are a brand designer thinking about working with a copywriter or have worked with a copywriter, this is a conversation you won’t want to miss!Facebook Group:  https://www.facebook.com/groups/betterbranddesigner/Website: https://www.bettebranddesigner.com/Better Resources Page: https://www.betterbranddesigner.com/resourcesBooks mentioned:The Ruthless Elimination of Hurry: Amazon*Gwyneth Paltrow Cookbook: Amazon*Think Like a Monk: Amazon*Obsessed: Amazon**Affiliate links: we receive a small commission to help support the podcast at no cost to youLinks Mentioned:Diana’s website: https://www.reqreading.coDiana’s Instagram: https://www.instagram.com/reqreading/

Om Podcasten

Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.