Innovation is not just a checklist - Estella Woo & Elizabeth Blair

Is an idea really worth anything? Is Innovation only for Engineers? What is the difference between Innovation and Invention? Are you curious? You must listen to this episode with Estella Woo and Elizabeth Blair - a dynamic duo in the Innovation space. Estella is connecting “intrepreneurial” and operational worlds; drawing on 20 years of operational/ innovation experience to bridge the gap between strategy and business generation with an innovation perspective in a large multi-national corporation. With an applied background in Design Thinking and Lean Startup, Elizabeth has close to a decade’s worth of experience in innovation and startups. She loves wading through the ambiguity of building new businesses to find the key insights that can propel (or, yes, kill) the idea.   Let us know what you think of this episode! Leave us a comment or DM @BoschUSA on Facebook, LinkedIn, Twitter or Instagram! **Our guests’ thoughts and comments do not necessarily reflect the official stance of Robert Bosch LLC. Resources/References: Udacity has a free online course (How to Build a Start-Up) https://www.udacity.com/course/how-to-build-a-startup--ep245 Links and books from Strategyzer Business Model Generation Value Proposition Design Testing Business Ideas Their website has a ton of tools you can download for free BOOKS Elizabeth's goodreads account Talking to Humans by Giff Constable The Start-Up Owner’s Manual by Bob Dorf and Steve Blank The Innovator’s Dilemma by Clay Christensen The Science of Growth by Sean Ammirati Adaptive Space by Michael J. Arena Crossing the Chasm by Geoffrey A. Moore Jack’s Notebook by Gregg Fraley The Lean Startup by Eric Ries The Lean Enterprise by Owens and Fernandez Daring Greatly by Brene Brown