B&P #39: mymuesli co-founder: What is product-market fit, really?

In this episode Britta Weddeling, editor-in-chief at Bits & Pretzels, welcomes Max Wittrock! He is the co-founder of German breakfast cereals brand mymuesli, which was one of the first companies to allow customers to create their own breakfast cereals. In this podcast Max shares best practises from his 14 years experience in the startup ecosystem including his ABC for product market fit for founders – from finding the right idea for your startup to testing and proving your business thesis in the markets. More to explore: Stay updated on news & insights from us about founders, startups in Bavaria, Austria & Switzerland at www.bitsandpretzels.com. Signup for our media newsletter to get the next episode of this podcast delivered right to your inbox: www.bitsandpretzels.com/media-signup. Hosts: Britta Weddeling (@bweddeling), Editor-in-Chief of Bits & Pretzels (@bitsandpretzels) Featuring: Max Wittrock (@maxwittrock), founder of mymuesli (@mymuesli) Follow us: Twitter: @bitsandpretzels Linkedin: https://www.linkedin.com/company/bits-&-pretzels If you like the show, please let us know by leaving a review. You can also send us feedback at [email protected]. Production: professional-podcasts.com (Regina Körner, Migo Fecke), Sophie Dechansreiter & Dina Zhakupova.

Om Podcasten

Every week Bits & Pretzels Editor-in-Chief Britta Weddeling (@bweddeling) invites the most important voices from the global founders and VC network to her podcast to discuss their routes from founding or financing a startup to the peak of international success. Guest include world renowned Silicon Valley representatives such as former Head of Retail at Apple, Angela Ahrendts, Shazam founder Chris Barton, Drew Houston, the founder of Dropbox, Hollywood actor Jessica Alba and the leading voices of the European founder ecosystem including the CEOs and co-founders of Klarna, N26, Celonis, Flixbus and more. Did you ever struggle with how to take your idea to the international markets? How to raise capital? And you never want to miss a groundbreaking idea again? Well, that's exactly what we're going to help you with on our new show! If you enjoyed the podcast, please let us know by leaving a review or send us feedback directly at [email protected]. Subscribe to the show for free on Apple Podcast, Spotify or Deezer to get new episodes automatically every week. Learn more on our website: bitsandpretzels.com/podcast.