Oliver Dannefalk & Carl Pers of RUBATO

My guests this week are Oliver Dannefalk and Carl Pers of the Swedish brand Rubato. Even though they’ve built their brand organically from their first product, a sweater, they’re still pretty under the radar; And they want to keep it that way. Oliver and Carl talk about how they first met in a vintage shop and their predictions for the future of retail. They also get into the importance of building a world for their clients, vintage Ralph, and quality denim. Plus, they remind us that you don’t just want to buy something, you want to make a connection with the brands that you buy into.