Will Gaines--Movement Labs and Community-first Marketing

Block by Block: A Show on Web3 Growth Marketing - En podcast af Peter Abilla

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Summary In this conversation, Will Gaines discusses his journey from community organizing in politics to his role in marketing for Movement Labs. He emphasizes the importance of grassroots mobilization, inclusivity in the crypto community, and the challenges of onboarding developers to the Move programming language. Gaines also shares insights on event marketing strategies that create memorable experiences for attendees, highlighting the need for a broad yet focused approach in reaching dive...

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