Building Your Channel Program with Matt Bachman (Acquia)

Matt Bachmanjoined us in the studio this week to talk about "Building Your Channel Program." Matt was one of the earliest employees at Acquia and came onto the podcast to discuss a common area of thinking for many SaaS founders. As you start to grow in the market with your sales efforts how do you compliment this and add a channel program to start to build beyond your own selling capacity?In our podcast Matt and I dig in to what it means to create a channel program and why any SaaS startup should think hard about building this element of their business out early on. We dive into the specific components necessary to make a program like this successful, how you should think about growing it to become a huge part of your sales and marketing efforts, and finally how to maintain it and keep the best channel partners and eliminate those that don't ultimately perform. Matt has a ton of experience in this space having been one of the first sales employees at Acquia and on the founding team of the BD/Channel Partnerships effort so he knows his stuff and shares it with us. Give a listen and we hope you enjoy!