Social Selling Best Practices with Jon Ferrara (Nimble)

Jon Ferrara from Nimble, joined us in the Bowery Capital studio this week to discuss “using social selling to drive revenue”. Jon defines social selling as utilizing all social channels to engage the community around the business. The current problem is that sales are becoming more and more driven by social communities and most founders don’t have an efficient way of managing/connecting via social channels. Only a small fraction of the businesses are practicing correct social selling methods. Most companies are focused solely on talking about themselves; by doing this, they fail to create a strong community brand and miss out on opportunities to establish themselves as a strong thought leader. This podcast discusses methods to efficiently build your startup’s identity on social media, how to engage communities by providing inspirational content, what tools to use to best engage your audience, and how to turn social engagements into long-time relationships/referrals to drive revenue.