002 | Critical Brand Strategy Elements

In this episode of the Brand Master Podcast, you'll learn the 10 critical elements every brand strategy MUST have. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ These are the elements I use when developing a brand strategy and I won’t build a strategic brand without them. If you’re skipping any of these strategic branding elements then you’ll be missing one of the fundamental pillars that all successful strategic brands have in place. Whether you’re a brand builder building your own brand from scratch, or a creative building brands for your clients then this episode will give you the key elements you need to focus your efforts on. You’ll learn how the internal brand is a fundamental driver that dictates the behaviour of the external brand and why 95%+ of brand-builder overlook its importance. I’ll discuss how traditional customer avatars, demographics and psychographics fail to give you what you need to get into your customer's head with emotional connection. You’ll learn how competitive research is useless unless you understand the market from your customer's shoes based on who is already helping them. We’ll look at the cornerstone of all effective brands, positioning and how a unique differentiator is easier to develop than you think. We’ll look at some great examples of differentiation strategy including Avis and The Dollar Shave Club. We’ll explore how brands have become human entities and why a human brand persona has never been more important. You’ll learn why traditional techniques to develop a core message don’t offer a brand any communication guidance and what to do instead. We’ll look at the fascinating world of storytelling and why most brands are getting it wrong. Finally, we’ll look at the brand identity system as a strategic tool that goes way beyond the logo. For more brand strategy resources and downloads visit https://brandmasteracademy.com/