223 | What is Promotional Pricing? (Strategy Pros, Cons & Examples)

Learn what promotion pricing strategy (or discount pricing strategy) is, with examples, pros and cons. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what a promotional pricing strategy is and the advantages and disadvantages to using it  First, we’ll answer the question “What is promotional pricing?” with a promotional pricing definition and the types of promotional pricing used by different industries.  Next, you’ll discover the goal of promotional pricing and how it’s designed to boost sales, cash-flow and revenue.  Then, we’ll look at the advantages of this discount pricing and then the disadvantages of using it.  Finally, you’ll learn why you would want to use promotional pricing and the strategic factors that should be considered.  For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Om Podcasten

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com