258 | What Is Brand Perception? (How To Measure & Grow It)
Brand Master Podcast - En podcast af Stephen Houraghan

Kategorier:
Learn what brand perception is, how to measure it through analysis, and how to influence it through communication. đ Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, weâll answer the question âWhat is brand perception?â describing why itâs so important in building successful brands. Then weâll explore how brand perception is shaped at every touchpoint using tools of brand expression including brand positioning, differentiation, personality, voice and tone, messaging stories, and much more. Next, weâll explore how to influence perceptions with branding elements developed through a comprehensive brand strategy. Then youâll discover how to measure brand perception using audience outreach, social monitoring, review sites, and more. For more brand strategy resources and downloads visit https://brandmasteracademy.com/