The Power of LinkedIn with Brenda Meller

“If you’re not looking for a job, stop making your LinkedIn profile look like a resume. Nobody cares that you generated $3 million of revenue for your last company if you’re a sales consultant. They only care about what you can do for them. What are you doing for your company right now, and what’s your company all about?’ - Brenda Meller Are you using LinkedIn but not seeing the results that you want to see from all your efforts? Maybe you’re not even sure where to begin, or how to properly use this powerful platform? Today I’m so excited to have my friend Brenda Meller as our expert guest on Brave By Design, because she helps people unlock the true power of LinkedIn, and has so much wisdom to share around this topic! Brenda Meller is a self-proclaimed “ambassador” of LinkedIn, national speaker, and the Chief Engagement Officer at Meller Marketing, which provides marketing and social media support for individuals and businesses, specializing in LinkedIn. She has been leveraging social media to propel her personal and professional efforts for over ten years, and now blends this experience with her marketing expertise to help clients achieve their goals.You can find Brenda Meller and Meller Marketing online on all the major social media channels.In January 2021, she published her first book, Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn.Other Important Facts: Brenda loves coffee, chocolate, and pie. In her downtime, she enjoys jigsaw puzzles, and it was such a joy to introduce her to you today. I hope you find this conversation with Brenda informative and helpful in getting you those results you are after using a social media platform that we are both huge fans of! Connect with Brenda: https://www.mellermarketing.com/Remember to hit SUBSCRIBE wherever you listen to podcasts!What You’ll Hear In This Episode: The amazing story of how Brenda went from anti-social on social media to being the “Queen of LinkedIn” [2:25]What she says is really happening when people resist using LinkedIn [6:14]Tips and tricks to get started engaging on the platform right now, including the very first step you should be taking [7:48]Brenda’s thoughts on the use of bots, and the way that she prefers serving her prospects [9:43] How to begin walking through the fear of reaching for what you want - and a bigger slice of LinkedIn [18:05] A breakdown of her P.I.E framework, and practical ways to use it daily while on LinkedIn [28:26] Additional Links & Resources:Brenda’s LinkedIn Her Instagram, Facebook & YouTube Channel Get Brenda’s Social Media Pie Book Support the show