#179: Ben Purkert, Lecturer of Creative Writing at Rutgers University

At some point, we all ask ourselves, why advertising?  What does it say about us to be an advertiser or marketer? What do our jobs do to our souls?  Every marketer may have a different reply to these questions, and some may even struggle to answer. Ben Purkert’s debut novel, The Men Can’t Be Saved, takes you on a wild journey to truly answer them.  We were lucky enough to sit down with him and discuss these concepts, break down the inspiration behind the book, and explore how you can balance your own creative exploits outside of the marketing and advertising world.  The Men Can’t Be Saved releases today, and it is an absolute must-read for anyone from the marketing world.  Check out his novel here: https://www.amazon.com/Men-Cant-Be-Saved-Novel/dp/1419767135 --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message