How do I go about raising prices for my services?

Hi, we are trying something new this week. We are including whole transcription in the show notes. This time we used machine transcription and it got a little messy. Next time we will do better. Enjoy! Brad: 00:26 I'm Brad from anchor advisors. Jill from the founding moms. And today we're talking about how do you go about raising prices for your services. We've been talking about raising prices in general. Yeah. And today we're going to get into the nitty gritty. That doesn't sound fun, but before we do that, Joe. Okay. All right. Let's just put ourselves in a frame of mind here. Let's, let's get into a mood. So let's say that you're sitting down with a client, Hey, is this a romantic mood? Let's do you have romantic modes with your yes. Mood. We're getting home to, we're getting into the mood raising prices. Oh, got it. So you're seeing that with a client and you're about to tell them that this thing that you've been doing for them for like $4,000 now it's going to cost them $5,000 okay. How are you feeling? Jill: 01:13 What's going on inside you? I should tell you, you didn't raise your prices enough, but you, you mean me? The client? No, I mean you the, if you're, if you're, I'm the one member, this news to the client. Oh, extremely fearful. Fearful, extremely fearful that they'll say so what kind of Iran? Oh, so you think they're just going to drop you like a hot potato? Yeah, of course. That's, that's the reality of my mind. That's not the reality of the [inaudible]. So, so your expectation, the thing that's most likely to happen in your mind is they're going to fire me. Something bad will happen. Something bad. There'll be upset at least. Yes. Yeah. Interesting. And so, so when you're feeling that way, what did you think? I was going to say? I'm just listening. I'm trying to be with you here. Okay. So when you're feeling that way, how confident do you think you come across?

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Brad Farris & Jill Salzman tackle the most complex small business questions of our day. "Why can't I hire competent employees?" "How do I make more money without driving myself nuts?" "How do I take over the world?" They’ll get to the bottom of these mysteries with help from entrepreneurial geniuses, product pushers, brilliant branders and a ragtag team of moguls intent on magnifying profit. The soothsayers of success have arrived, and you don’t want to miss the priceless insights of these prophets of profit. All wrapped up in 60 mins of 41% mediocre business advice and 54% tomfoolery. It's the ultimate business owner podcast, and self-proclaimed the most entertaining business podcast in the world.