Where to target your PR w/ Jamie Van Cuyk

How and where can you target your PR? "People who need what you serve are already looking at [software companies]." - Brad Jamie Van Cuyk is a business consultant who focuses on helping employees and teams find the right people for positions. But she's having trouble with strategic visibility. Most of her referrals are word of mouth, but now she wants to use the online space to help people find her. Currently, she's trying a little bit of everything, but Jill thinks that's her first mistake. How can she reframe her marketing so that she's not mentioning "hiring" which some people find boring?  "You need to constantly be evolving." - Jill Jill continues with PR tips: Reach out to your local paper - find the editor that applies to your business. Start building a spreadsheet. Reach out to 10 papers, 10 podcasts, etc. Narrow your focus - find stories that apply to your business. Who writes them? Reach out to those professionals too. They may write about you! Tweak your pitch as you go and figure out what's working and what's not. Where do you target your PR? Sponsor: If you’re a manager or business owner, chances are you juggle many HR tasks and are trying to keep up with the ever-changing employment laws. HR 101 from ComplyRight is a free online training program that will give you a solid understanding of employment law so you can handle typical workplace issues like a pro. The six courses include General Legal Obligation for Employers, Recruiting and Hiring, Classifying Workers Correctly, Managing Your Employees, Preventing Workplace Harassment and Discipline and Termination. Explore ComplyRight’s free courses at www.complyright.com/courses. Guest: Jamie Van Cuyk has a track record of managing high-performing teams and educating business leaders. Through small business consulting, I’m going to help you find, develop, and retain the effective employees you need to feel confident and adequately supported as you move your business forward. Visit her website.

Om Podcasten

Brad Farris & Jill Salzman tackle the most complex small business questions of our day. "Why can't I hire competent employees?" "How do I make more money without driving myself nuts?" "How do I take over the world?" They’ll get to the bottom of these mysteries with help from entrepreneurial geniuses, product pushers, brilliant branders and a ragtag team of moguls intent on magnifying profit. The soothsayers of success have arrived, and you don’t want to miss the priceless insights of these prophets of profit. All wrapped up in 60 mins of 41% mediocre business advice and 54% tomfoolery. It's the ultimate business owner podcast, and self-proclaimed the most entertaining business podcast in the world.