162: VIRAL ON INSTAGRAM: 4.4 Million Plays Later! What I’ve Learned From My Viral Baby Reel

In April, I posted a (very cute) video of my baby doing what appears to be a little baby workout, and… it went viral! 3.2 million views at the time I’m recording this, and probably more as you are hearing the episode. It’s had 171k+ likes, 1,532 comments, 125k+ shares, and over 10k saves. (And growing… I’ll add updates to these shownotes as I have them!)    So today, we’re taking a casual look at this reel. I’m sharing what I think helped it “go viral”, lessons learned from this process, what I’d do differently next time, and some random things that have come of this video (like more followers and rude trolls). If you’re interested in growing with Reels, I think you’ll enjoy this conversation a lot. I’m learning alongside you! I love social media marketing strategy, but I’m honestly NOT a “Reels expert”. I’m sharing my experience, but with plenty of tips throughout!    Links mentioned in the episode: Watch the viral reel: https://www.instagram.com/reel/Cb-XXP_AjB-/  Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/  Get the full shownotes: https://elizabethmccravy.com/162  Connect on my website: http://elizabethmccravy.com/    *UPDATES:* Since recording this episode, the video has passed 4.4 million plays and the new version I made (with new text on video and new caption) has not really taken off, which is interesting to observe. I’ve also been asked to sell the licensing rights to the video by multiple companies, which I’ve been exploring, but will probably say no to.    I hope you enjoy this episode, and I’d love to continue the conversation over on Instagram! Find me @elizabethmccravy. Need more (& BETTER) images/videos to use in your business’ marketing? Then you NEED my fav stock photo & video company, Haute Stock! I use Haute Stock images  & videos for things like webinar slides, podcast promo graphics & videos, on my website, for Reels, & so much more. Get 15% off your subscription using the referral code ELIZABETH at checkout. Or visit elizabethmccravy.com/hautestock.

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Relatable, raw and tactical business trainings to keep you moving towards your big goals. I’m Elizabeth McCravy — a website designer and business strategist for female entrepreneurs. And, I’ve built a multiple six-figure web design business while in my early and mid 20s. I believe that how to build a thriving business shouldn’t be a secret. So, I’m here to pull back the curtain of all things successful business building. I'm a Christian business owner, a toddler boy mama (with baby #2 on the way), and I'm married to my high school sweetheart. I design and sell Showit website templates over at elizabethmccravy.com. I teach fellow brand and website designers how to build an in-demand business in my course and coaching program, Booked Out Designer. And, I've been a podcaster/content creator for years now. I also do real estate investing and my husband and I own 5 long-term rental properties! I believe in working smarter, building wealth through scalable income, and building your business around your LIFE... not your life around your business. On this podcast, you’ll find solo episodes that are tactical, actionable, and easy listening! And you’ll find expert guest interviews and lifestyle-related episodes too. Let’s build a business that feels amazing on the inside and also looks great from the outside. We’re talking online marketing, brand and website design, podcasting, faith, motherhood, productivity, systems, growing a team, business strategy, and so much more! It’s time for you to build a breakthrough brand!