105. AMD’s Competitiveness in 2021, Intel’s Comeback, RISC-V & SiFive | James Prior

James was a Senior Product Manager at AMD who stewarded Zen, Threadripper, and more to success! He now works at SiFive – A RISC-V company that seems poised to become part of Intel… [SPONSOR cheap Win10 & Gaming Keys: https://www.cdkoffers.com/] 25% software discount code: brokensilicon 3% EVERYTHING discount code: dieshrink Windows 10 Key: https://bit.ly/2vfKucI 0:00 Who is James Prior? What did he do at Rage3D & AMD? 8:00 Remembering the HD 6670 – one of the last great $80 GPUs 11:54 The Journey from AMD Piledriver to Zen 2 16:28 How does AMD see Intel? How companies analyze competition. 23:09 Do companies adjust their products based on rumors? 26:48 Zen 1’s Turbulent Launch 29:00 Did AMD expect Intel to have more? Creation of Threadripper. 38:20 The State of Tech Journalism 42:35 Lisa Su’s Leadership: What changed at AMD to make them win? 53:00 AMD’s Competitive Position in 2021, When will Intel comeback? 57:51 Why is Intel bringing big.LITTLE to Desktop? 1:05:00 What is AMD’s biggest weakness right now? 1:15:17 RADEON vs Nvidia vs Intel – Graphics Competition 1:26:04 How does AMD decide who gets new products for review? 1:37:37 RISC-V & Intel Buying SiFive https://www.linkedin.com/in/jamesdprior/ https://www.sifive.com/ https://en.wikipedia.org/wiki/TOCA_2_Touring_Cars https://www.rage3d.com/reviews/video/amd_hd6670_hd6570_launch_review/ https://www.bloomberg.com/news/articles/2021-06-10/chipmaker-sifive-is-said-to-draw-intel-takeover-interest