The Most Underrated Marketing Strategies (feat. Jess Chan)

Welcome to another episode of the Build In Public Podcast.Today's episode features Jess Chan, founder of Backbone, a platform designed to streamline email marketing for small eCommerce teams. She is one of the top retention marketing experts, with expertise in retention marketing through email and SMS.She previously founded Longplay Brands, a full-service retention & lifecycle marketing agency for DTC e-commerce brands. Jess bootstrapped the agency scaling to 7-figures in revenue in the first 18 months.In this interview, Jess and KP discuss various topics related to entrepreneurship and e-commerce such as:00:00 Intro02:18 Inflection Points and Drive to be an Entrepreneur05:22 Transition from CMO to Entrepreneur06:49 De-risking the Decision to Become an Entrepreneur09:18 The Pressure to Succeed and the Importance of Long-Term Thinking11:00 The Value of Failure and Learning from Mistakes12:19 The Perception of Risk in Entrepreneurship15:16 The Emotional Experience of Being an Entrepreneur17:12 The Importance of Long-Term Growth and Avoiding Short-Term Thinking19:20 Building Strong Foundations for Long-Term Success21:21 The Journey from Agency to Product Business24:21 Discovering the Opportunity for Backbone28:21 The Emotional Intensity of Running an Agency30:39 Appreciating the Malleability of Service-Based Businesses34:41 The Slow Compounding of Software Businesses35:56 The Role of Agencies and Services in Cash Flow36:23 Optimizing for Exit vs. Agency Model42:02 Retention Marketing Strategies46:33 Mistakes in Email Marketing48:27 Building a Strong Foundation for Business51:50 Ideal E-commerce Business to Purchase55:05 Rapid Fire RoundBuild In Public Podcast is an interview show where KP chats with ambitious startup founders, CEOs, and top Internet creators to unpack their stories, insights, and lessons.Share your thoughts on this episode. Thanks for listening!Links:Jess on X: https://twitter.com/jjesschanLongplay Brands: https://www.longplaybrands.com/Backbone: https://www.gobackbone.co/KP on X: https://twitter.com/thisiskp_KP's YouTube Channel: https://www.youtube.com/c/KarthikPuvvadaKP