Jordan Walker & Justin Mitchell (Yac): Product as Marketing

Yac started as an agency side project. But after winning a big Product Hunt hackathon, investors started tweeting at them. In a few days, Justin and Jordan were now startup co-founders, and those tweets turned into a $400k seed round. Hear how Yac made Twitter their best channel for everything, and how you can create real community online.Mentioned in this episode:Sign up for OpenView's weekly newsletterJordan Walker, Co-FounderJustin Mitchell, Co-Founder and CEOYACFollow Blake Bartlett on Linkedin. Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook