Martin Gontovnikas (HyperGrowth): What PLG Means for the CEO

A lot of PLG talk is focused on operational strategies and tactics. But what does PLG mean for the CEO of a company? What should your mindset be? How do you address common objections you might hear from your team (especially if transitioning to PLG for the first time).Key Takeaways:[00:04] Fully supporting product level growth[00:39] Investing in sales, self-service, and not optimizing for the local maximum[02:27] KPIs and linking to revenue[03:18] Growth teams need support and buy-inMentioned in this episode:Sign up for OpenView's weekly newsletterMartin Gontovnika, Co-Founder and General Partner at HyperGrowth PartnersHyperGrowth PartnersSubscribe to Blake Bartlett on YouTube.Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook