Raj Sarkar (ex-1Password, Atlassian): PLG Data Infrastructure

Raj says that most of the PLG advice out there today is missing a key foundational point: data. Many PLG companies still rely on traditional sales & marketing software that keeps data in silos. The key to winning in PLG starts with your data infrastructure, and wiring it up early helps you scale later.Mentioned in this episode:Sign up for OpenView's weekly newsletterRaj Sarkar, CMO & AdvisorLinkedInTwitterSubscribe to Blake Bartlett on YouTube.Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook