Sara Varni (Attentive & Twilio): PLG x Marketing

What does marketing look like in a PLG model? Marketers know that PLG changes things, but does it change everything? Sara makes the case for finding the right balance between novel strategies and long-standing best practices for PLG marketers. Mentioned in this episode:Sign up for OpenView's weekly newsletterSara Varni, CMO at AttentiveAttentiveFollow Blake Bartlett on Linkedin. Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook