Peter McCarthy

Peter McCarthy is widely known as one of the most knowledgeable people in the digital marketing space for books. He is currently the director of digital products at Ingram Content Group. Ingram later purchased the company that McCarthy co-founded, OptiQly, and now he's rolled into it as part of Ingram.

Om Podcasten

Building Books is a publishing podcast for anyone who wants to learn more about how book publishing really works. It’s hosted by Glenn Yeffeth, the publisher of BenBella Books. Every week Glenn dives into a variety of topics on book publishing, marketing, and business via conversations with industry professionals and authors, or with monologues on what’s going on in the publishing world.