George Frost talks Duppy Share

Racheal catches up with George Frost, founder of the fastest-growing rum brand in the UK. Find out what it takes to go against all trends and stick with an idea you believe in, how to build authentic brand partnerships that go way beyond a paid promotion, and why it’s essential to get your pricing right from day one. This is one for the rum lovers! Building Liquid is The Podcast about startups and challenger brands in the drinks space.

Om Podcasten

The show about startups in the drinks world, the founders that are building them and the tipples that inspired them along the way. Hosted by Racheal Vaughan Jones who has spent over 10 years in-house at some of the world's leading brands and now works with some of the most exciting startups in the drinks space. Each episode, we imbibe with the founder of a drinks startup and get under the skin of their journey so far, toasting successes and drowning disasters. Join us as we explore different categories, from tequila to kombucha via hard seltzers and wine in a can.