The Qatar World Cup, Has FIFA Ruined Their Brand?

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the country's most successful companies and brands.   If you are looking to explode your brand using the power of podcasting or content marketing, contact James’ agency Phonic Content   On today’s show, James discusses the seemingly lacklustre enthusiasm around the Qatar World Cup and poses the question, has FIFA ruined their brand? There has been a lot of talk, and heated debate around the moral integrity of Qatar hosting the tournament which seems to have led to a real dip in excitement for the World Cup. The almost openly corrupt nature of FIFA seems to have taken a toll on the brand and with so many businesses and organisations taking a stand against elements of the tournament it seems like FIFA itself is tarnishing the beautiful game.      ———————————————   If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you’re an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/

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Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the world's most successful companies and brands. The mission of the show is create a sense of inspiration and aspiration for our community of likeminded go-getters who are the influencers, innovators, creators, makers, builders, crafters and doers who form the next big wave of entrepreneurial success.