Building a strong brand foundation with Lisa Furze

Lisa Furze [pronounced like "furs"] is an Australian brand designer who works with service-based business owners, helping them to clarify their brand message and craft an identity design that showcases the quality of their work. She puts a lot of emphasis on collaboration and helping her clients identify their own values and beliefs so that the resulting design work is informed by a real understanding of what's important to communicate to the target audience. She has a brilliant newsletter and shares really helpful content about building a strong foundation for your brand.   In this episode we talk about: How to build a strong foundation for your brand How that can influence what your branding looks like How to check in with your branding and let it evolve as your business develops How often should you rebrand How great branding can help your business Why it’s important to attract the right people and repel the wrong ones   Find more from Lisa: Download Lisa’s Core Brand Pillars Workbook Lisa’s Website Lisa’s Instagram Lisa’s Pinterest