How to make sure your small business is distinctive with Kathryn Jubrail

In this episode I am chatting to Kathryn Jubrail who is the Managing Director of independent branding and design studio Mother Design, part of the Mother Family spanning London, NY, LA, Shanghai and Singapore. With over 15 years’ experience in brand-building and strategy for the likes of Facebook, BBC and Nuud, Kathryn’s an expert at helping brands break through the sea of sameness and convey genuine differentiation in saturated markets. Creating identities that not only reinforce a brand’s personality, energy and messaging but relevancy, Kathryn knows exactly how to create long-lasting connections with customers that future-proof brands.  In this episode we chat about: How small and micro businesses can be distinctive and stand out from the crowd. Examples of businesses that Mother has worked with that have really stood out creatively in their industry Businesses who have taken inspiration from other industries to innovate in their own Find out more about Kathryn and Mother Design: Their work with Nuud   Their work with Bloom and Wild   Mother Design website   Mother Design Instagram  Kathryn’s LinkedIn