E21: Learning to Hype Yourself with Lucy Werner

In this episode I chat to Lucy Werner who is the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years publicity experience both in-house and for some of London’s top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet. In this episode we talk about:  How to think of your business as a magazine when working out what to talk about How to show a little ankle without feeling like you have to bare all Some of the mistakes that Lucy see's small businesses making Lot's of amazing tips for finding PR opportunities And also why branding is important for small businesses You can find more from Lucy: Pre-order her new book Visit her website Visit her Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley