E23: Make the most of launching with Luci McPherson

Luci runs Eileva Tide Studio; a branding, web and creative design and strategy studio for female-run businesses. Luci has been designing brands and websites for almost 10 years and takes a unique, holistic approach to her design work. Her design and strategy is very intuitively led to ensure the end result resonates both with her clients and their dream target market. She also has launched products and programmes for herself and clients over 50 times and in this episodes shares lots of helpful information about what she has learnt over the years.  In this episode we talk about: Why launching can be great for business How to nurture your audience before a launch What are some of the mistakes that people make when launching What launching might look like for a product based business What tech tools can help create a successful launch You can find out more about Luci and her work: Luci's website The Creative VA Course Luci's Instagram Done-for-you Launch Support  Launch and Bloom which is a 6 months mastermind to help you build an ever repeatable launch strategy that is unique to your business. Tools that were mentioned in the episode: Fomo HotJar Thrivecart* (*this is an affiliate link)  To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley