E2: Why brand strategy is so important with Luke Tonge

Welcome to Episode Two with Luke Tonge In this episode I am joined by Luke Tonge and we discuss brand strategy and what things small business should be considering and thinking about before they even get to the design stage of their branding. Luke is a graphic designer, lecturer, and events wrangler in Birmingham. He specialises in identity & editorial work for brands, agencies and charities. As an introvert he finds it ironic to now spend most of his time on some sort of stage. He's a visiting lecturer at Birmingham City University and co-director of Birmingham Design, the organisation responsible for the Birmingham Design Festival & Glug Birmingham. We talk about: What Brand Strategy is Why it is important to put the work in with the strategy stage of the branding process Tips for finding out about your audience and what they want Working out what your USP is as a business See more from Luke: Luke’s Website Luke’s Twitter Luke’s Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley