Growth - Harnessing Creative Data and Video To Drive Advertising Performance

This episode of the Business, Innovation and Technology podcast focuses on creative intelligence and video marketing. Podcast host Jordan Rogers-Smith is joined by Alex Collmer, Founder and CEO of VidMob; Emily Rose, Client Partner for Digital Disruptors at Facebook; and Alastair Cotterill, Global Creative Product Lead at WhatsApp. The guests discuss why even established brands should be thinking about video. Customers increasingly prefer video content, and businesses can tell more complex stories through video. New technology platforms like VidMob help by making it easier for businesses of all sizes to produce quality videos, deploy campaigns, and measure and adjust rapidly. Alex explains how VidMob’s technologies analyze videos frame-by-frame to better understand the why behind marketing performance. You’ll learn the basics of what makes a good video, how video can fit into the total brand experience, and why data drives creative agility. After you listen, connect with podcast host Jordan Rogers-Smith and guests Alex Collmer, Alastair Cotterill, and Emily Rose on LinkedIn. Visit VidMob.com to learn more about their creative intelligence platform.  

Om Podcasten

Meta technologies, which include Facebook, Messenger, Instagram and WhatsApp have become an increasingly important growth channel for businesses today. Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities? The Meta Business, Innovation and Technology Podcast brings you conversations and insights from industry leaders in which we discuss emerging trends and business strategies. On the show we cover 3 primary content tracks: Growth - Learn how businesses can leverage Meta technologies to grow. Leadership - Gain insight from leaders at Meta and other Fortune 500 companies on how to make informative and strategic business decisions. Diversity - Engage in conversations on how businesses are cultivating diversity, equity and inclusion to increase impact. Created by Meta's business engineering team, this podcast gives you a behind-the-scenes view into how businesses are driving growth through Meta technologies today.